Consumer demands

The packaging plays a vital role in the promotion of the product. It must attract the attention of the consumer, communicate the product profile, render the necessary information – in short give the consumer the final incentive to buy.

A growing share of frozen food products are sold from upright freezers in the supermarket, and therefore Schur Flexible has introduced the Schur®Up stand-up bag for frozen food.

Convenience is a key word in modern household – and also the packaging has to keep up with consumer demand. Recloseability with the Schur®Lock zipper is a packaging feature that seems to grow into a must for more and more products, as it makes life easier.

Schur®Up and Schur®Lock bags are packed on the Schur®Star Bagging System.

Schur®Flex COEX  films are developed specifically for high-speed packing machines, turning Schur Flexible’s comprehensive know-how on metallocenes to the very best account. In spite of gauge reduction, the films are extremely strong. The sealing qualities of the film are characterised by short sealing time and low sealing temperature. These parameters ensure high performance qualities and a safe and reliable packing process. Schur®Flex COEX High-Speed films are applied to pack a wide product range and perfectly suitable for products that require a mechanically strong film.

The Schur®Laminate range comprises many combinations that will meet most requirements.

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