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Christmas present - collaboration with LEGO

Through many years, it has been a tradition for Schur to create a Christmas present for our employees and close business partners. However, it is not just a present.


The scope of the present is so big that Schur refers to it as the Christmas project. Why? Because the final product is always a result of an actual gift, a display of Schur’s competencies, and a collaboration with different business partners. The preliminary thoughts on the Christmas project are made already in the beginning of the year, and one of the first steps is to identify, which collaborator we can partner up with as to the actual gift. Being handed out in December, we wanted the Christmas present of 2020 to be the first initiative leading up to Schur's 175th anniversary in 2021. Therefore, we wanted to ask a very special partner to be a collaborator on the project. Hans Schur, CEO of the Schur group, says:

A key word for this year’s Christmas project has been preservability. Both LEGO and Schur have great focus on sustainability, and the goal has been to create a Christmas present that could be used over and over again – and in different ways. Thus, Schur and LEGO have developed a board game where the pieces are to be built by bricks. It is possible to build different figures, which the children can play with afterwards. The bricks are stored in a small chest of drawers, and each drawer can be unfolded into a little play universe. Hans Schur explains:

As mentioned, the preliminary thoughts behind the present were made early 2020 – before anyone knew the changes Corona would make in our everyday life. The fact that this year’s Christmas present is able to gather the family around something nice is just an extra bonus. The CEO of the Schur group, Hans Schur, elaborates:

The Christmas project is also the first official display of the 175th anniversary logo and the new group slogan “Leader of The Pack”. Hans Schur tells:

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